CEO

Sarena has extensive experience building brands from the ground up. Her career and passion for CPG began in 2011 when she helped launch Amy’s Kitchen in Europe. Over the next three years, she expanded her role, leading Amy’s Foodservice sector in California and focusing on bringing healthier options to hospitals and colleges. She then became the first sales hire at Safe Catch Foods, driving its growth from inception to national distribution across natural, conventional, mass, and foodservice channels. Sarena later founded a successful sales brokerage, helping startup brands break into distribution in the West. In 2020, she joined Sunwink as VP of Sales, leading their national launch and building a velocity-driven beverage sales force.

From early-stage startups to $30M+ brands, Sarena has spent over a decade driving aggressive and successful sales strategies.

PRESIDENT

David brings over 20 years of CPG experience, spanning startups to established industry leaders. He began his career with Naked and Odwalla, where he honed in on store-level field sales development strategies. This hands-on, store-level experience has been a key advantage throughout his career. David played a pivotal role in Limitless’ successful exit after just one year of distribution. As VP of Sales at Thunderbird, he led the brand’s growth in the bar category during the challenges of Covid-19.

David has a proven track record of building brands across diverse categories and channels—from produce to beverages to bars—driving influential CPG brands from early to late stage.

CHIEF SALES OFFICER

Drew’s passion for natural foods, wellness, and body optimization ignited his interest in the CPG space. This drive led him to the startup world as a principal at Taos Bakes, where, for over 10 years, he built and scaled sales across various categories, including marketing, manufacturing, and national retail distribution.

Today, Drew leads sales at We Grow CPG, where he focuses on leveraging analytics and data to drive business growth—whether it’s forecasting, trade spend allocation, or brand performance. Beyond the numbers, he’s dedicated to building relationships and empowering others to succeed.

DIRECTOR OF MARKETING AND OPERATIONS

Halina brings over a decade of marketing expertise across digital, B2B, product, and retail. While her experience spans a wide range of sectors, from digital marketing agencies to food technology startups, she specializes in food and beverage CPG.

As the leader of marketing and operations at We Grow CPG, Halina drives client partnerships, shapes brand creative direction, and crafts impactful messaging and social media strategies. Her work is fueled by a deep understanding of brand storytelling and a commitment to delivering innovative solutions that resonate with audiences.